Monday, March 17, 2008

Dinki-Di Dog Food And Other Updates.


Long before he claimed to own the whole of Malibu, in a time before he referred to police women as "Sugar Tits" and blamed every major war on the Jews, Mel Gibson was actually famous for being Mad Max. In our humble opinion the best installment of the Road Warrior trilogy was the second film and it's from that movie that we drew inspiration from, for our latest film tribute tee.
Dinki-Di dog food is the fictional brand of canine sustenance used in the film which both Max and his faithful four legged companion share whilst trying to survive on the barren wasteland highways of the future. The word Dinki-Di is also Australian slang for "genuine" and legend has it they called the dog food that because Gibson insisted on eating the real stuff, taking method acting to a whole new level. So there you have it an inside, subtle movie reference t-shirt for anyone who ever wanted to dress in leather, drive a supercharged car and eat dog food.

Aside from designing new t-shirts we've also been hard at work on updating the site and in the next few weeks you'll notice a few changes around the S.D.F.C, most notabley a new logo, a gallery section, clickable links to our social network pages and a new section for hoodies. We're also pulling out all the stops for this summer and fingers crossed you may actually see us and our stall at a few of the summer music festivals around the UK.


20 comments:

Anonymous said...

I know this blog is from a couple of years ago, but Dinki Di dog food was not fictional. My dad ran the advertising account for them, and my family and pet dog starred in a tv commercial for Dinki Di in the 1970s.

John H said...

My Dad was the sales manager for the company that made Dinki Di. The company was named Stanley Trading later bought by Lone Cordon. The dog food was named after our family dogs, Dinki and Di Di. They were Australian Terriers. The dog food factory was located in Hemant, Brisbane, Australia. The original label was red, yellow, black and white. The brand was created to take on the market leader, Pal.

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