What Were They Thinking?

We read about this story in the newspapers last week and thought we should share it with you as it went largely ignored by the mainstream media.
Turns out Hollywood director/actor Woody Allen is suing a clothing company called American Apparel for using an image of him on their advertising billboards, (for those of you who don't know AA are huge in America and are one of the biggest t-shirt suppliers the country has to offer).
Apparently Mr Allen has a strong objection over the use of his image or his body of work to promote anything comercially and as American Apparel failed to seek his approval over the use of his face in their adverts he's suing them for $10m.
This is truly an amazing feat of stupidity, firstly who the f**k goes and uses a famous person's face in a large advertising project without ever consulting with said celebrity for approval and secondly, if you look at the advert what the hell does it have to do with the products they are selling?
Incidentally their last billboard was defaced as it showed a woman bending over in a pair of tights next to the phrase "Gee, I wonder why women get raped?"